The MBA and MCA Programs are terminal professional degrees. Both are highly placement oriented, market driven degree programs. Hence it is no wonder that the prospective students for these programs are in a dilemma on where to join for their career launching program.
What factors should students consider to ‘zeroing down’ on a college to launch themselves into a future of opportunities? Several factors such as reputation of the college, quality of faculty members, quality of current students, accreditation, college academic rigor, teaching methodology, past performance, infrastructure facilities, hostel facilities, placement orientation, successful alumni, etc. influence their decision making process. The key questions from a student’s perspective are –
1) What criteria should a prospective student look for to select a good MBA / MCA college?
2) What role does the school play in ensuring placement for the students?
A clear understanding of these factors and how they impact a student’s education and placement in a good school would help in wise decision making. Let us delve these factors.
Placement track record of the college and the quality and adequacy of the faculty members are the two important criteria for selection of a good college. Both these cannot be assessed objectively unless prospective students visit a campus and interact with the existing students of the college or the alumni who are already working. ‘Word of mouth’ and peer feedback are more valuable than published claims by promoters of the institutes either in print media or electronic media or on websites.
While the schools may communicate and reach out to the prospective students through promotion material and web-sites, it is also important for them to develop and engage communication channels through their existing students and their alumni for spreading a good word about the quality of faculty, academic delivery and placement focus. The tendency of a prospective student and parent is that of a customer review for buying a book, seeing a movie or downloading music. Today’s prospective students with an inclination and ability to identify broad information sources when making decisions have lot many options available to them.
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