MBA in Entertainment and Media Management

The media and entertainment (M&E) industry in India is likely to grow at a compound annual growth rate (CAGR) of 12.5 per cent per annum. It is one of the fastest growing industries in the country. Various segments of M&E industry viz., film, televisions, advertising, print media and music among others have shown impressive growth. This is a vertical with good potential and provides good career opportunities. Trained professionals in M&E are employed by companies such as 20th Century Fox, Balaji Telefilms, Excel Entertainment, Adlabs, Mukta Arts, Dharma Productions, Red Chilies Entertainment, Sony Entertainment Television, Zee TV, Moser Baer Films, Mudra, Big FM, Ogilvy, Brand-Comm, Airtel and a host of FM Channels. Event Management companies also recruit these graduates.

The post-graduate program in M & E offers general management subjects along with media case studies, production and post-production techniques, film making, understanding TV, Radio and other sectors of the entertainment industry. Specialization courses in Film, Broadcasting, Interactive Media and Event Management are also offered.

Manipal University offers MBA Program in Media & Entertainment at their Bangalore Campus. Graduates with 50% and above marks are eligible. Selection is made through an on-line admission test. Mudra Institute of Communications, Ahmedabad (MICA) offers a Post Graduate Diploma Program which will help students get employed in M&E sector. Admissions into MICA are based on CAT scores. Symbiosis Institute of Media & Communication, Pune offers MBA in Communication Management. Symbiosis admits students based on Symbiosis National Aptitude Test.

Above institutes are specialized in media and entertainment vertical. Apart from them you can also target to pursue an MBA with specialization in Marketing from any of the top 20 B-Schools to join any of the media or entertainment organizations.

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